Transform Your Life

Are Your Inner Demons Sabotaging Your Dreams?  It’s Time to Fight Back… with this “Secret Weapon” You Will Crush Your Inner Demons, Build Bulletproof Habits, Transform Your Life and Win My Money.

Dear Transformation Seeker,
Every day, there is a knock-down drag-em-out, take no prisoners brawl happening inside of you.
Two forces battle for control over your thoughts, your actions and ultimately, your entire life.
Everything you want to achieve in LIFE hinges on this battle.
You see, the battle is between good and evil, light and dark, good and bad, progress and regression, and even angels versus demons. That's right, everything you want to achieve in life depends on your inner angle defeating your inner demons.
To win this battle you need to pay close attention because you're about to discover a powerful lesson that will make transforming your life simple, easy, and fun.
I have no doubt that this short letter will change your life forever.
Let me explain -
We've all watched those Bugs Bunny cartoons where a little Angel pops up on one shoulder of Sylvester the Cat. And then poof, up pops a devil on the other side. And then bam, the devil knocks out the angel and Sylvester goes after Tweety Bird again.
Well, you have that same "Inner Demon" versus "Angel" battle going on inside of you everyday.
Don't get me wrong - I'm not talking about morality here, I'm talking about effectiveness. Not good or evil but good habits and bad habits.
The Inner Demon in your life is that voice that says...

• Hit the snooze button again, you've earned it.
• Go on, have that piece of cake, we'll start eating better tomorrow.
• Just one more drink won't hurt. You'll be fine tomorrow.
• Ah c'mon, take your shoes off and relax. Who wants to go to the gym at this time of day?
• One more cigarette and then we'll quit. After all, it's been a stressful day.
• Put the book down and turn on the TV. Just 10 minutes. You deserve it.

Sound familiar?
Pesky little fellow, that Inner Demon.
You see, your "demon" is your bad habits. And because they're so much fun - at first, your demon gets fed all the time. Thus, it's grown up big, strong and mean.
When it comes to getting what you want out of life, your Inner Demon will ruin you. He'll keep you running and running, chasing quick pleasures and empty meaning.
In fact, if you only listen to your demon, you won't live a good life. Why not? Because your demon doesn't plan for the future, doesn't set goals and (most importantly) doesn't think.
It tells you to eat, sleep and take advantage of all hedonistic pleasures that life offers. Nothing else matters...
I hope you're starting to get the idea why your demon is a terrible master. If you let your Inner Demon win - you'll never accomplish anything.
If your Inner Demon makes the decision, don't be afraid. You're not alone. It's also not your fault. Millions of people lose this battle several times a day. Because this Demon's strength is fed by many subtle evildoers.
Large corporations add cheap, unhealthy ingredients to make a few extra bucks. Your college buddies want you to live the old days. Billions of dollars are spent every day to shove advertisements you haven't asked to see down your throat.
Each has unrealistic models, clever humor and overstated promises. It's all to distract you. Feed your Inner Demon with more power. Turn these decision-making moments into subtle, unconscious "norms".
This way you get a clever tune in your head rather than thinking about the health facts when hitting up the drive thru.
This way you start your evening with the "news" and before you know it, bedtime hits.
This gives you the green light to hide behind the mask of your army of Facebook "friends" rather than developing and nurturing long-term relationships.
Those who push these on you know a solution exists. That's why they have the spend billions.
Because the solution is available. Many times it may be obvious. Your Angel tells
Your "angel" is drowned out by the noise.
Speaking of...let's take a moment to contrast this beast with the "angel" on your shoulder.
The puny twerp inside your head has a magic and power of his own. But like a glass-jawed boxer, he crumbles under even the slightest pressure.
You see... your angel part designs spaceships, builds sky-scrapers, creates beautiful art and discovers elegant theorems that explain nature. It's the part of us that is disciplined, focused and determined to improve ourselves.
It's the best of you.
Your angel part says - "I'll eat an apple instead of a donut." And "I'm going to the gym today." And "I'm going to turn off my internet and focus on solving this big problem at work."
In short, it's the stuff that gets things done. It's the attitude we all want to have. And it's what makes us different from animals.
Here's the catch...
...compared to the demon, our angel is timid and weak.
And it gets worse...
...they're always fighting. That's what I meant when I told you a moment ago that there is a hidden conflict happening inside you every single day of your life.
There is no way to escape it.
And every day - there is a winner and a loser.
Let me ask you a simple question. Take a moment and answer it honestly.

Who Won the Battle for Your Mind Yesterday?

I bet your demon won.
Why?
Because he's a killer. He's bigger, stronger, faster and meaner.
And it's tragic. Because every day your demon wins, you have wasted a day you could have spent pursuing your dreams. Every day the demon wins you squandered a day that could get your closer to your goals. Every day the demon wins it's another day you didn't give your unique gift to the world...
...and every day the demon wins is another day that you'll never get back.
Your demon lets you get away with taking the easy and convenient path. It wants you to meander thoughtlessly through life. But a good life and a lasting transformation require thoughtful and intentional action. And that's precisely what your demon despises.
The demon on your shoulder whispers sweet poison in your ear all the time.
And you can't kill him. He's much too tough for that. But you can lock him up and throw away the key. Actually - if you don't trap him - I guarantee he will ruin you...sooner or later.
I know what you're thinking:

"If my demon is so much stronger, how do I have any chance at winning?"

Frankly, if you plan on attacking the demon head on - you're doomed.
I shake my head when I hear the "willpower" guru's talking about attacking your demon head on. They sound like Calvary officers ordering you to charge a machine-gun nest...not somebody I'd risk my future with.
But there is another way you can beat the demon and conquer your bad habits.
How?
Let's think about it for a moment.
Your demon is strong, tough and dumb. Your angel part is weak, fragile and smart.
It's time to play to our strengths and outsmart the beast.
In fact, we're going to trick him.
...you will attack from an unusual angle. You can flank him, trap him and beat him every time.
You won't take on the demon directly.
Instead you'll take the oblique approach. You'll indirectly defeat your demon.
You see, it's all about making hard things easy by thinking outside the box. Don't get me wrong...transformation is difficult. Changing your life is no small matter. If it were easy, then everybody would be living the life of their dreams. But you and I know that just ain't so.
But once you understand this unusual, but simple system for transformation, it will make your goals much easier to accomplish. (And as a positive-side effect, you'll discover how to apply this blueprint to make ANY dramatic change you desire)

How Will My Transformation Blueprint
Help You Achieve Your Goals Faster and Easier?

To answer this question, I want you to think back to the last time you really wanted to accomplish something. Maybe you wanted to start exercising regularly. Perhaps you wanted to diet and lose stubborn belly-fat. Or you might have wanted to set a budget and build your retirement nest egg.
What you were trying to achieve isn't nearly as important as how you went about trying to achieve it. Because, as you'll see, there are certain principles which you must follow if you want to transform anything in your life
And my blueprint is based on those timeless, fundamental principles that people have been using to get what they want for thousands of years. They will work for anything you want to achieve.
In a moment, I'll tell you more about these principles but first let's go back to your story.
When you set out to accomplish your goals, I bet you started with energy and excitement. You were motivated, hungry and bright-eyed during that first week. You told your family and friends about your goal and your plan.
Then...
...little-by-little you started skipping days at the gym. Or you started sneaking "just one 'small' piece of cake." Or you blew a month of savings on a big-screen TV you didn't need.
Day-by-day you lost focus. Your thoughts wandered. Instead of waking up each morning excited about your goal - you sometimes went an entire day without thinking about it. Soon enough, you only thought about your goal once a week, usually during a quiet weekend moment.
And during those quiet moments, you promised yourself that you would get better next week.
But you didn't.
Then, a few months later, you can't even remember what you were working to change.
If that sounds like a familiar story - I want to let you in on a little secret...
...it's not your fault.
Nobody ever told you the principles that guarantee transformation. It's not something you were taught in school. You didn't understand the Four Pillars of Transformation. You sent your angel side into battle against your demon without any tools or weapons.
It's no surprise that the demon gobbled you up.
That won't happen again.
In fact, I'm going to share two stories with you that illustrate the difference the four pillars of transformation make. Without them, transformation is almost impossible. With them, transformation is nearly guaranteed.

A Tale of Two Transformations

Once upon a time, in the late 1970's, a four-year old boy sat in the front row of his family's giant "boat-sized" sedan. His short legs didn't even reach the ground and he could barely see over the dashboard and through the windshield to glimpse the road ahead.
Normally this boy gazed intently at the landscape speeding by. The trees, the farms, the small towns and the other people. But today - he couldn't tear his eyes away from his mother.
As he watched her drive the car, the boy knew something was wrong. Perhaps it was the way she clutched the battered steering wheel. Or it was the angry way she set her jaw. Maybe it was her damp eyes.
Despite his youth and innocence, the boy knew something was wrong.
So he asked her, "What's wrong?"
It turns out his mother was driving them both home after a weight watchers meeting. And she was disappointed. Another week had passed and the scale didn't budge. She hadn't lost any weight. The lack of results in her transformation left her feeling sad, angry and confused.
And it broke the little boy's heart.
That car ride happened more than 33 years ago...and it changed the course of my life.
Yes, that little boy was me. I remember sitting in that car, feeling so helpless and angry that I couldn't help my mom get what she wanted. That powerless feeling left an impression on me as strong and permanent as any red-hot brand we used on our farm.
I spent the next 20 years on a tireless journey to learn how to help men and women who were sad and frustrated with their health, fitness and weight-loss programs.
Then, in 2006, I received a personal lesson on transformation.
Back then, I'd wake up every morning at 4:30am to work on my business before I dashed off to train my first client at 6am. After a packed morning, I'd grab lunch on the run and do a quick personal workout. Then I'd head back and train clients until 8pm.
Those were hectic days.
But after my last client left at 8, I headed downtown to party with friends until the wee hours of the morning. I was young and slightly foolish in a big city. I wasn't burning the candle at both ends - I took a flamethrower to the candle.
Then, one morning I woke up and couldn't breathe. I gasped for air. My hands tingled. My heart pounded. I took a walk to get fresh air and it didn't help. I meditated and tried breathing deeply but it didn't work. It felt like I was having a heart attack and the feeling didn't go away. For weeks and weeks I couldn't calm down.
Then I hit the lowest point in my life. I was training one of my clients, an overweight man in his 50's. It was early Monday morning. In a few short moments, one of us was going to end up in hospital. The smart money would have picked him. They would have been wrong.
Halfway through his workout my heart started beating faster and faster. Anxiety swept over me and I felt trapped in the tiny exercise room. I told him to stop working out because I needed him to drive me to the hospital. I couldn't handle it anymore and I needed help.
Within a few hours I was home and over the next few days - with the help of these four pillars of transformation - I fixed my problem and transformed my life forever. Everything changed.
Out of necessity, I took everything I knew about transformation and sketched out a rough blueprint for changing my life. Then, I applied it and the theory became real to me. My blueprint saved me.
How did I do it? Here's how, in the 33 years since my fateful car-ride with my mother, I discovered what she was missing in her transformation quest. And after I learned it and applied it to my own problem - I realized how different things would be if she had known these secrets all those years ago.
You see, the four pillars are the principles underneath every successful Transformation. They are: Accountability, Social Support, a Deadline and an Incentive. They are your secret weapon against your demon side.
My mother faced down her demon without 3 of the 4 pillars backing her up. She only had the accountability from the weekly weigh in. Unfortunately, she had no social support at home from my father. She also didn't have a goal. And finally, she didn't give herself an incentive for success.
As a result, she didn't have a plan. With no plan, no support and no incentive - there was nothing to help her back up when she fell down.
My poor mother was destined to fail before she even began. She started a pointless journey.
That's why all her efforts failed and left her in despair. That's the feeling I sensed all those years ago and that's the reason why I've spent my life devoted to studying how people transform their lives.
And as a result of my intense investigations into personal transformation, I've determined that the four pillars are absolutely required. Without them, there is no chance for success. It doesn't matter if you're trying to lose weight, get out of debt, quit smoking, make more money, fix your health or repair the relationships in your life.
Over the past five years, I've run 16 Transformation Contests for Health and Wealth. The results were stunning. Every single champion relied on the four pillars of transformation. No one made a dramatic change without using all four. There were no exceptions.
Contestants have used the four pillars to lose 33 pounds, to make enough of a secondary income to quit their full-time job, to take control of their diet and to transform their lives.
Not only that, but I host small business transformation contests where owners work to increase their profits over a fixed period of time. And the funny thing is...
...these business owners used the exact same four pillars to transform their business as the other used to transform their personal lives.
At its fundamental level - transformation follows the same general principles. No matter the goal - the process to get there is the same.
It reminds me of my favorite quote by 10-time NCAA Champion Basketball Coach John Wooden. When he retired, he said:

"When people ask me now if I miss coaching UCLA basketball games, the national championships, the attention, the trophies, and everything that goes with them, I tell them this: I miss the practices."

That goes to show you that the great champions invest in the process. They don't care about the media attention, the trophies and the big games. All they care about are the processes and habits that make victory inevitable.
In fact, most of our contestants come to the same conclusion:
"I joined to win the money, but after a few weeks I realized how much my family and I gained from the contest. It's not about the money anymore. Building new habits made me more productive and restored my zest for life." - Jakob
That's why my blueprint is devoted to developing the right habits so you can take total advantage of the four pillars of transformation.
I've seen enough transformation journeys (success and failures) to know exactly what steps you need to take to get where you want to go. After hosting 16 transformation Contests, I've distilled all the wisdom, knowledge and best practices that guarantee successful change into this blueprint.
It's the only field-tested guide to changing your life. Most importantly, it's not the dross peddled by academics who conduct unrealistic theoretical studies about willpower and motivation.
This blueprint isn't theoretical at all. It's based only on the strategies and mindsets that have enabled people like you to make dramatic transformations in their lives.

The Blueprint for Your Transformation

I don't want you to go down the same false paths that my mother and countless others have gone down. So I've gathered and distilled all the power-info and best practices from my previous transformation contest winners for you.
Then...
...I combined that knowledge with everything I know about personal transformations. With all this valuable information in mind, I created a 3-part blue-print just for you.
It's the ultimate practical guide to changing your life. There is no frills, no fluff and (most of all) no silly theoretical knowledge that's useless in the trenches.
At the center of this blueprint is a video coaching session with me. I should warn you - my coaching sessions are very intense.
And if you think I'm just going to blather with answers to your problems - then you'll be disappointed. Here's the thing - great coaches don't just look at you and tell you the answer. That's the easy way. And it's also the least effective way - because real solutions only come from within you.
Does that make sense?
This "interview" is the best diagnostic for changing your life. Why? Because nobody else understands how to treat causes...they only can treat symptoms. You see, most of the advice you got in the past just treated the surface problems. That's not my style. After an hour with me, we're going to drill down deep into the key actions you need to take in order to transform your life.
After our time together, your next step will be very obvious and clear. You'll know what to do.
You'll feel calm determination and you'll have total clarity about what you must do.
Here's what I'm getting at...
...I can't walk the path for you. This is your journey. It's personal, intense and will be so rewarding when you've finished it. But it is yours. I'm not the hero taking the plunge, facing difficulty and coming out on the other side a changed man. You are.
My role is different. I'm your guide, muse and mentor. That's exactly what you need. You don't need another hero talking about how great he is - you're great already. And there is only room for one hero in your story. What you do need is some guidance.
Wisdom from somebody who's been there and done it. And wisdom from somebody who's helped thousands of people just like you transform their lives.
That's why, during our coaching session, I'm going to ask you A LOT of questions. And there is a good reason for the questioning. If you're like most people, after school ended, you never had another coach or mentor. For some strange reason, when you graduate - it's like you suddenly became "all-knowing" and wise.
And yet some people spend their entire lives never knowing the right questions to ask...let alone the answers. This is so terribly important. The hardest part of solving any problem is figure out what the problem is. If you can define the problem you can solve it.
So...I'm going to ask you a lot of difficult questions. But those difficult questions will define the problem for you. Then, I'm going to ask another series of questions that are going to show you the solution to your problem. Then...you're going to act on the advice, transform your life and win my money. Sound good?
I bet it does.
Some of you are struggling, I know that. In fact, I was the same way until I hired my first coach in 2006. Then my business, my net-worth and my happiness shot way up. With his help and my hard work - I transformed.
Here's what you'll discover in your coaching session with me:

• How to set your priorities that will propel you like a "bullet-train" towards your perfect transformation vision.
• Your "action-plan" for conquering all of your 2013 goals.
• The "bottleneck" secret - learn this one strategy and you'll dodge all the stuff that tries to strangle your motivation and kill your transformation.
• How to build a simple time and energy management system that works better than a Swiss watch.
• The key to identifying ALL the resources you'll need to accomplish your transformation. (Plus: a great way to "fill-up" your motivation tank)
• How to have monk-like clarity about your life and where you're going.
• Quick tips for doubling your satisfaction and happiness at the end of each day.
• Your time and energy assessment - this simple diagnostic will change your productivity habits forever.
• How to build the perfect creative and productive environment to maximize your transformation goals.
• The danger of multi-tasking (and how you can slay all your digital distractions and get more done with less stress)
• How to uncover your unique ability. (This is what separates "world-class" operators from the rest)
• How you can precisely pinpoint your most effective and profitable daily activities.
• "No." - How you can say "no" to busy-work and time-wasters without offending anyone.
• How to build a legacy that you and your family can be proud of...
• And much more that that...

And you know what -
I paid a lot of money for my coaching. Nowadays, with my transformation knowledge and skills, executives and entrepreneurs pay $2,500 for a coaching sessions with me. $2,500 for just one session. But you're not going to pay anywhere near that. I'll tell you more in a moment.
At the end of your coaching session, you're going to understand your problems, choke-points and personal strengths better than you ever did before. But you aren't done yet.
The next thing you'll need to do is set your goals.
This sounds simple but I swear that 99 out of 100 people mess this part up. And if you get this wrong, your odds of successfully changing your life go down the drain. At the end of the day, setting goals and having a vision for your life makes everything easier.
It's your roadmap, your GPS and your motivation all wrapped up in one tidy package.
So the second part of your blueprint is a special presentation on goal-setting and creating a vision for your life.
In this exclusive transformation contest presentation, you'll discover:

• The 4-Life Goals and how this simple framework will help you get everything you desire out of life without turning into a workaholic or worse.
• How to rapidly build the "overwhelming desire" that almost guarantees that you'll accomplish all of your goals.
• The HACAR approach to goal-setting (this unusual method will dramatically increase the potency and power of your goal-setting)
• The "power of paper" and what it means for your goals.
• How to "get the ball rolling" and build goal-crushing momentum. (This single strategy will get you started right and it is the best way to break through stubborn low-points during the contest)
• Your goal-setting contract. (This single sheet of paper increases your chances of success by at least 90%)
• TWIST! Why the way most 'experts' talk about goal-setting is wrong and what you can do about it.
• A step-by-step guide to creating your "vision board" for your most audacious goals.
• What you really need to know about The Secret.
• How to create a crystal-clear life vision that will dictate your success for years to come.
• How to steal "magic-time" every single day. (This one tactic will increase your creativity, productivity and personal power by leaps and bounds)
• The key habits of past Transformation Contest Winners
• How the "back to the future" strategy will help you create the perfect goals that drive you towards your transformation.
• The 3 Questions you must ask if you want to have any hope of transforming your life.
• How you can quickly discover the people you'll need to meet so they can help you accomplish your goals.
• How to easily define your "endgame" so you know exactly how to move forward.
• The BONUS BIG QUESTION about making 2013 your Breakthrough Year.
• How to draft your personal rules and life philosophy (Just watch how this exercise gives you more clarity and peace of mind than you've ever felt before).
• And far more...

So after you've been through the first two modules of the Blueprint, we come to the most actionable and powerful part yet...

Your 30-day Fast Start Bonus Manual and Video

This presentation and workbook will be jet-fuel for your transformation goals.
It's a 30-day, DONE FOR YOU guide to starting your transformation off on the right foot. In this step-by-step guide, you'll have a discrete, measurable and concrete action to take every day. Complete all of these steps and you'll be well on your way to achieving your transformation goal.
Why did I put this special bonus together for you?
For one reason only...
In my experience most people quit my transformation contests in the first month. I don't want that to happen to you.
When you have a day-by-day blueprint that takes you by the hand and shows you exactly what needs to be done, you'll be way more likely to make dramatic changes rapidly. In fact, this bonus video answers the most important question in Transformation Contests:

What Should I Do Right Now?

This isn't a guide for the tomorrows that never come but a clear guide to what you must do now.
This bonus guide is brass-tacks only. No pie-in-the-sky theory here. Just the steps you need to take immediately to put you on the fast track to transforming your life.

After you finish using this guide, you'll have built powerful habits to get you through the final steps.

In this bonus guide you'll discover:

• How to recruit key support and accountability partners. (Day 2)
• The fastest way to fix a negative mindset. (on Day 6 you'll discover this mental "hack" that will let you take action with joy).
• How habits drive behavior and behavior drives Transformation (you'll learn the power of a "process habit" on Day 14)
• The BEST way to start each day to ensure success in the contest. (Day 18)
• How to review your "healthy" behaviors to determine if they're stopping your transformation. (And if they are - you'll discover the solution on Day 25).
• And much more over the 30-days...

And much more that will rapidly propel you towards your goals.

With the Information in this Blueprint,
Your Demon Doesn't Stand a Chance

In fact, when you've discovered all the powerful strategies, tactics and mental-models in the 3 modules - your "human" brain will be armed to teeth and ready to do battle with your demon.
You'll conquer that beast. Once you do, you'll find transforming your life becomes far easier. And simpler too.
The three modules represent the only field-tested approach to defeating your animal impulses and transforming your life. It doesn't matter if you want to transform your health, your wealth or your happiness - this blueprint will show you how.
Best of all, it's not going to cost you a fortune.
First, your coaching session... executives and entrepreneurs normally pay $2,500 for a coaching session with me. But there is no way you'll pay that. In fact, you're going to get this value for far less than the $2,500 price tag. These savvy operators gladly pay me these fees because they know I bring unique knowledge and skills to the table. No one knows more about making a transformation than I do.
But you're going to get access to this coaching for far less. In fact, you'll get access with a 90%+ discount. More on that in a moment.
I could go on and on about how valuable it is to learn how to set goals and create a vision for yourself. But I'd rather just show you instead. If you purchase the blueprint, I'll only charge you for the coaching session. You'll get the goal-setting and vision-creating video and workbook for FREE.
Okay, but what about the 30-day Fast-start guide? Same deal. With it, you'll build unstoppable momentum and speed rapidly towards your goals. This guide will bust through inertia and will show you how to blast through difficulties in the early days of your transformation journey.
With it, you'll build powerful habits and self-discipline over the first 30 days so you're set up to finish strong. It's impossible to put a price tag on it. So, because I want you to transform your life so badly - I'll throw it in as a bonus if you pick up your coaching sessions.
Fine Craig, but how much will all three cost me?
Not $2,500.
Not $500.
Not $100.
Not $50.
But only $27. That's 92% off the price of a single coaching session with me. And you're getting far more than that. If I counted the value of the two bonuses you get, the total discount would be almost 99% off.
You're literally only going to pay 8% of the value for this blueprint.


Only $27, 50% off the regular price

Let's put it another way...
...we have $100,000 worth of cash prizes ready to give to you during this transformation contest.
We're giving out $1,000/week. And at the end we're giving away $25,000 in each of the four categories. If you win even the lowest prize (a weekly award of $500) - you will have made a 20x return on your investment of $27.
If you won 1st place in one of the categories, you would make a 555x return on your investment of $27. That's insane. To compare: if you had bought Apple's stock 5 years ago in 2007 and held that stock until today, you would have only made a little less than 5x your money.
That's why I consider this blueprint the best investment money can buy. Not only can you make 555 times your money back in only 90-days, you'll also build habits that will generate wealth and happiness for a lifetime.
Conquer your demon with my help.


Only $27, 50% off the regular price

You finally have everything you need to make this your best year ever.
I look forward to helping you Transform Your Life in 2013.
Craig Ballantyne
P.S. Here's a funny story for you. When I went into the studio to film these videos for you, I knew the material was pure gold. Why? Because the camera-man sneakily took notes on everything I said while he was filming me!
Grab your Transformation Blueprint right now.


Only $27, 50% off the regular price

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